Al Baraka rebranding: New Unified Corporate Identity launched

Al Baraka rebranding: New Unified Corporate Identity launched

Albaraka Banking Group expects to take advantage of the new trends emerging from the global financial crisis as the recovery slowly starts to set in. Speaking at the launch of the group’s new corporate identity and logo, president and chief executive of the group Adnan Ahmed Yousif said, "We are in the unique position that all of our group banks performed well under difficult conditions and therefore this is the most opportune moment for us to launch a new identity for our group."

The launch of the new logo and identity took place at Ritz-Carlton Bahrain Hotel and Spa yesterday.

"The importance of the new Unified Corporate Identity for Albaraka stems from the fact that this is not an ordinary project for us," said group chairman Shaikh Saleh Abdullah Kamel.

"It represents the far sighted vision of the board of directors and the management of the group and its constituent subsidiaries, which have over the years helped transform the group into a leading international Islamic group with products and services second to none.

From Al Baraka website:

Beyond Banking: Our Philosophy is our Mission

The concept of Al Baraka Banking Group’s Unified Corporate Identity is the result of revisiting the values that lay behind our original Vision statement – and not just the horizon end-result as one sees it – an exercise that was to convince ourselves that those values ought to be represented as an integral part of our Vision.

The outcome therefore is that our Vision has now been restated as a corporate ethos:

‘We believe society needs a fair and equitable financial system: one which rewards effort and contributes to the development of the community’

Flowing from this restatement of our values and as a natural consequence of it, our Mission is restated thus:

‘To meet the financial needs of communities across the world by conducting business ethically in accordance with our beliefs, practicing the highest professional standards and sharing the mutual benefits with the customers, staff and shareholders who participate in our business success’

This does not mean that our original Vision, of becoming the leading worldwide Islamic banking group offering the full range of banking products in accordance with the Shari’a, no longer applies. It means that in prioritizing our values and raising them above the mere attainment of corporate size and product range and delivery, we believe that we will expand naturally and as a matter of course, as we build the kind of relationships with our customers which are based on true partnership with them.